Maxwell Foods

Maxwell Foods has been a leading innovator in the fruit and nut industry for over 40 years. Founded in Australia as a bulk supplier, the company has significantly expanded its operations. Today, the company operates state-of-the-art facilities in Australia, Turkiye, and Thailand, producing a diverse range of high-quality dried fruits, nuts, and healthy snacks.

Their commitment to sustainable and ethical sourcing ensures that all products meet rigorous quality standards. Maxwell Foods’ extensive global network of supply partners allows them to maintain a consistent product availability, even in challenging environmental conditions. Serving global retailers and manufacturers, they uphold strong environmental and social responsibility, making them a trusted name in the industry.

The Challenge

Start Trading

Maxwell Foods faced several challenges as they sought to expand their market presence and trading relationships. The company needed an efficient system to manage an increasing number of transactions with major global retailers and food service providers. Their existing processes for order and invoice management were becoming cumbersome and prone to errors as the volume of business grew.

Additionally, ensuring timely and accurate communication with trading partners was crucial to maintaining their reputation for reliability and quality. To overcome these challenges, they required a robust EDI system that could seamlessly integrate with their existing ERP system and automate their order and invoice processes. This would enable them to handle larger volumes of transactions efficiently and focus on strategic growth initiatives.

The Solution

Seamless EDI Solution

XEDI developed a customised EDI system for Maxwell Foods. The XEDI Enterprise™ system integrates smoothly with their ERP system. This automates order and invoice processes, allowing Maxwell Foods to focus on strategic growth and meeting customer demands.

The Result

Increased Trading Partners

With XEDI’s managed EDI service, Maxwell Foods streamlined operations. Transactions with key partners became smoother, improving operational efficiency. This enhanced their market presence and product offerings. The seamless EDI solution minimised opportunity costs, supporting continued growth.

Conclusion

Partnering with XEDI boosted Maxwell Foods’ operational capabilities. The efficient EDI solution supports their mission to deliver high-quality, sustainably sourced food products. XEDI’s services have been crucial for the companies ongoing success and expansion.