Connect Amazon Seller Central to EDI instantly
Join thousands of businesses moving EDI orders, invoices and fulfilment updates between Amazon Seller Central and their trading partners on XEDI, no manual re-keying.
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Getting started with Amazon Seller Central EDI
XEDI connects Amazon Seller Central alongside your EDI trading partners, so marketplace orders and retailer orders arrive in one place and are fulfilled from the same stock position rather than two separate processes.
One managed platform, no custom code
XEDI maps Amazon Seller Central to your trading partners and validates every document, so data flows straight into the systems your teams already use.
Seller Central is not an EDI relationship, and pretending otherwise helps nobody
On Seller Central you sell to consumers through Amazon's marketplace. There is no purchase order, no trading terms negotiated with a buyer and no EDI document set. Orders are retrieved from Amazon's own interfaces, and that is the right way to do it.
So the honest position is that this is an integration rather than an EDI connection. It matters because the value is not in electronic trading with Amazon; it is in marketplace demand and retail demand not being two disconnected operations.
The problem is one stock position serving two very different channels
Marketplace orders are many, small and immediate. Retail orders are few, large and scheduled, with penalties attached to short delivery. They draw on the same stock, and without a shared view the consumer channel quietly consumes what was committed to a retailer.
Bringing both into one place means a commitment to a retailer is visible against marketplace velocity, and a decision to protect stock is deliberate rather than discovered at the delivery window.
What your team sees day to day
You get an EDI mailbox and a portal that works like an inbox, carrying retailer orders, with marketplace demand visible alongside rather than in a separate tab.
For your retail partners the chain runs as usual: the order becomes the despatch advice, amended where the delivery differs, with SSCC labels for the pallets, and becomes the invoice on delivery, whose arrival is confirmed in the dashboard.
Where you run an ERP or warehouse system the integration automates both sides against it. Smaller sellers use the portal alone; our API suits operations wanting finer granularity across channels.
Documents you can exchange
- Marketplace orders retrieved from Seller Central
- Fulfilment and despatch confirmations returned to Amazon
- Stock availability kept consistent across channels
- Retailer EDI orders alongside marketplace demand
- Invoices where your retail partners require them
Built for Amazon Seller Central teams
Whoever owns Amazon Seller Central in your business, XEDI keeps EDI accurate and hands-off.
- Brands selling on Amazon and into retail
- Multi-channel operations teams
- Warehouse and despatch teams
- Finance teams reconciling channels
- Businesses winning retail listings alongside marketplace sales
Amazon Seller Central EDI document types
Marketplace flows are retrieved from Amazon; the EDI documents belong to your retail partners.
| Document | What it carries | Direction |
|---|---|---|
| Marketplace orders | Consumer orders retrieved from Seller Central, brought alongside retail demand rather than handled separately. | Amazon to you |
| Fulfilment confirmations | Despatch and tracking returned to Amazon so the customer is updated and metrics are met. | You to Amazon |
| Stock availability | A consistent position across marketplace and retail, so one channel does not silently consume the other's stock. | You to each channel |
| Retailer purchase orders | EDI demand from your retail partners, arriving in the same place as marketplace volume. | Retailer to you |
| Despatch advice | Pallet and carton detail for retail deliveries, with the labels their goods-in scans. | You to retailer |
| Invoices | Raised for retail partners against the despatch; marketplace settlement comes from Amazon directly. | You to retailer |
How to connect Amazon Seller Central with EDI using XEDI
The point of this connection is that marketplace and retail stop being separate operations. The sequence below is what onboarding looks like from your side.
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01
We confirm which Seller Central marketplaces and fulfilment methods are in scope, and whether you also trade with Amazon as a vendor.
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02
We build the connection to Seller Central alongside your EDI partner connections.
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03
We map marketplace items to the same product records your retail partners order against.
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04
We prove marketplace and retailer flows together, so stock and despatch stay consistent across both.
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05
You get one view of demand across marketplace and retail, and we keep it aligned as you add channels.
Ready to connect Amazon Seller Central?
Talk through documents, mapping, testing and go-live with XEDI.
Everything about Amazon Seller Central EDI
Common requirements
- Seller Central account and marketplace scope
- Fulfilment method for each marketplace
- Product identifiers across channels
- Stock allocation rules between channels
- The retail partners you deal with, or plan to
What we need from you to build it
Only what we cannot hold for you. Your retail partners' requirements are already ours; what we need is how your channels work.
- Seller Central access
- Account and marketplace scope, and whether fulfilment is by you or by Amazon, since that changes what we return.
- Product identity across channels
- Marketplace listings mapped to the same product records your retail partners order against.
- Stock allocation rules
- How much stock is protected for retail commitments against marketplace velocity, so the decision is deliberate.
- Fulfilment routes
- Which orders ship from where, since marketplace and retail often leave by different methods.
- Which retail partners you supply
- The retail partners you supply alongside the marketplace. We hold what each of them expects.
Why suppliers choose XEDI for Amazon Seller Central
- Your retail accounts are usually connected already, so adding retail beside the marketplace is quick rather than a project.
- Marketplace and retail demand are visible together, so a consumer channel does not quietly consume stock promised to a retailer.
- We are straightforward that Seller Central is an integration rather than an EDI relationship, and build accordingly.
- Your retail partners are connected on the same platform, so a listing win is not a new process.
- Stock protection between channels is a rule you set rather than something discovered at a delivery window.
- If a retail partner raises a problem, it comes to us and we resolve it on your behalf.
Does Amazon Seller Central use EDI?
No. Seller Central is a consumer marketplace with no purchase orders or trading terms, and orders are retrieved through Amazon's own interfaces. The EDI documents in your business belong to your retail partners, and both run through the same platform here.
What if we sell on Seller Central and supply Amazon as a vendor?
Both arrangements can run together. The vendor relationship is genuine EDI with purchase orders and deductions attached; the marketplace side is an integration. They are kept distinct because the obligations differ.
Can you stop marketplace sales eating retail stock?
Allocation rules are agreed so a retail commitment is protected against marketplace velocity, and the position is visible rather than being discovered when a delivery falls short.
Plan your Amazon Seller Central EDI setup
Everything you need to scope, map and go live with Amazon Seller Central, in one place.