Catalogue Sync

Keep product data aligned across systems, partners and channels.

Product data rarely lives in one place. Prices change, ranges update, attributes evolve — and every trading partner expects to receive the right information in the right format.

Catalogue Sync keeps product data consistent across your integrations, reducing errors, rework and downstream disputes.

The problem it solves

When catalogue updates are manual or fragmented, problems spread quickly:

• partners receive outdated prices or descriptions

• item updates aren’t reflected everywhere

• mismatched product data causes order and invoice issues

• teams maintain multiple versions of the “same” catalogue

• small changes create large operational fallout

Catalogue Sync turns product updates into a controlled, repeatable process.

What Catalogue Sync does

Synchronise product data across partners

Distribute updates such as:

• product identifiers and SKUs

• descriptions and attributes

• pricing and availability

• status changes (new, updated, discontinued)

Reduce data-related rejects

Ensure partners receive accurate, up-to-date catalogue information in the structure they expect.

Support ongoing change, not just onboarding

Catalogue Sync isn’t just for initial setup — it supports continuous updates as products evolve.

Maintain traceability

Track when updates were sent, to whom, and what changed — supporting audits and partner queries.

How it works

1) Capture catalogue updates
Product changes are introduced from your internal systems or managed updates.

2) Apply partner-specific mappings
Translate internal data into the format each trading partner requires.

3) Distribute updates automatically
Send updates to partners through the appropriate channels and document flows.

4) Monitor and validate outcomes
Track delivery, validation and exceptions to ensure updates land correctly.

Key benefits

• Fewer product-related issues: reduce errors caused by outdated data

• Less manual maintenance: stop managing multiple catalogue versions

• Cleaner order flow: accurate product data improves downstream documents

• Partner confidence: consistent updates build trust

• Scales with range growth: manage thousands of SKUs without chaos

Best-fit use cases

• Suppliers with large or frequently changing product ranges

• Businesses trading with multiple retailers or marketplaces

• Teams managing price changes, promotions or seasonal updates

• Operations struggling with item mismatches and rejects

• Organisations needing stronger control over product data distribution

FAQ

What kind of product data can be synced?
Catalogue Sync typically covers identifiers, descriptions, pricing, attributes and status changes. Exact coverage depends on your configured flows.

Is this a one-time sync or ongoing?
It’s designed for ongoing synchronisation, not just initial onboarding.

Can different partners receive different catalogue formats?
Yes — partner-specific mappings ensure each recipient receives data in the structure they expect.

Does this help reduce order and invoice errors?
Yes — many downstream issues originate from incorrect product data. Keeping catalogues aligned helps prevent those problems.