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Dees Wholefoods

Dee’s Wholefoods is devoted to food that is good for the body and planet. Starting from Dee’s own kitchen at the beginning in 2007, the company has grown incredibly fast and its products are now stocked by stores in Ireland, the United Kingdom and the United Arab Emirates.

Dee’s products use sustainably sourced ingredients to create delicious veggie burgers, veg pots, quinoa pots and a range of veggie sausages. The company also provide a unique range of gluten-free, soy-free and GMO-free products due to a growing global demand.

Dee’s Wholefoods trade with large retailers including Tesco, Dunnes, SuperValu, Ocado and Waitrose.


The Challenge

Start Trading
Dee had full faith in her business, therefore, she quit her job and put all her focus on getting her unique foods into the market. The product range had already been expanded after receiving feedback from customers, Dee’s Wholefoods was ready to start trading.

However, in order for Dee’s Wholefoods to sell in key supermarkets and increase sales, an EDI system was required.


The Solution

Seamless EDI solution
A XEDI EnterpriseTM system was created for Dee’s Wholefoods using integration with Xero to send invoices. The system allows orders and invoices to be sent automatically, with XEDI managing the full process, allowing the company to re-focus their priorities to meet changing customer and market demands.


Dees Wholefoods


The Result

Increased Trading Partners
Web EDI’s fully managed service helps the company’s sales propel upwards. As well as enabling it to trade with key supermarkets such as Tesco Ireland and Waitrose, in addition to stores in Ireland and in the UAE.

The integration is a smooth and seamless process which eliminates opportunity costs and allows the company to continue to expand their product range even further.

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